China’s internet regulator on Tuesday announced a new blacklisting mechanism targeting celebrities who promote “distorted values” by dressing fun or inducing idolatry.
The latest crackdown follows a multi-month purge since the summer to remedy what a government newspaper called “troubled parts of the entertainment industry.”
A new “negative list” announced by the Chinese Cyberspace Administration (CAC) will further strengthen online content regulations to create a “positive and healthy” Internet environment, the agency said. Celebrities and their fans could face indefinite bans if they fit Beijing’s definition of toxic celebrity culture.
The blacklist will target celebrities who flaunt their wealth or encourage fans and live viewers to offer financial support for their performances. Viral singers and other fan favorites could also face the chop if it turns out they are promoting an irregular aesthetic or if they become involved in scandals that negatively impact society. .
According to the newspaper run by the Communist Party, the World time, “Content that tricks fans into blindly idolizing celebrities or touting the return of artists with illegal and unethical backgrounds” all falls under the new category of illegal online information.
The CAC’s negative list will crack down on “chaotic” fan club culture, including the spread of rumors and the so-called “starhunt” – a term that describes die-hard fans – which it both considers contrary to the law. normal behavior and social values. . Top-down regulation will begin by forcing online streaming platforms to establish authorized agents to handle large fan groups and associated advertisements.
âThe platforms should put celebrity-related accounts under hierarchical management, monitor and establish warning mechanisms for accounts with a certain number of followers,â said one. World time report said Tuesday. “Accounts that publish biased or confusing information that provokes confrontations and manipulates public opinion should be punished accordingly.”
Celebrities and their fans must therefore abide by both legal and moral obligations, as defined by Chinese regulators, the public tabloid said, suggesting that the CCA blacklist could also be used to root out celebrities whose political views. do not match those in Beijing. own.
China’s month-long celebrity crackdown began after Chinese-Canadian pop star Kris Wu was arrested in July. Beijing police arrested him for sexual assault in a #MeToo scandal that drew opposition from his zealous fans.
The regulatory campaign led popular platforms like Douyin – the original Chinese version of TikTok – and Kwai to implement moral guidelines in September to stamp out “vulgar” online performance. The new rules were also aimed at ending streamers who had made millions through product affiliations or marketing their own branded products.
Also on Tuesday, the China Performing Arts Association released its ninth list of celebrities, a total of 88 people, to be blacklisted for ethics violations. Pop singer Wu is also on the list, which currently includes 446 persona non grata in China’s vast entertainment industry.