Wednesday, May 18 2022


Saudi Gazette report

RIYAD – The General Entertainment Authority (GEA), in cooperation with Qiddiya, the entertainment, sports and arts capital of Saudi Arabia, has announced plans to send 60 students to earn a bachelor’s degree in entertainment management.

The authority confirmed that students will be sent to the University of Central Florida, in partnership with the Qiddiya Company, to study the development and management of the entertainment industry in the Kingdom.

GEA noted that the selection process for students would be from those who had recently graduated from high school.

The authority also indicated that the study period would be 4 academic years to obtain a bachelor’s degree in entertainment management.

The General Entertainment Authority has confirmed that the scholarship program is one of the programs of the “Happiness Makers” initiative, as it will end with the employment of students.

It should be noted that Turki Al-Sheikh, chairman of the board of directors of the General Entertainment Authority (GEA), recently launched the “Happiness Makers” initiative, which aims to qualify and train Saudi talents to specialize in the entertainment industry.

Al-Sheikh added that the initiative also aims to manage specialized jobs in the entertainment industry, noting that the Entertainment Authority has made efforts to provide training programs to improve the sustainability of the entertainment industry in the kingdom.


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