Thursday, August 11 2022

Adebola Famoroti is a business coach and customer relationship expert. She is passionate about helping working class individuals become successful entrepreneurs. An MBA graduate from Business School Netherlands and an ESA Certified Sponsorship Practitioner, with a background in Computer Engineering, she is an accomplished professional who holds a certificate from Lagos Business School in Account Management Process. Famoroti was also one of the first two Nigerians to be certified and received a diploma from the European Sponsorship Association in London, England. She is an experienced marketing communications professional, sponsorship and reputation management expert with 15 years of experience, and has been able to increase KPIs for different organizations. In this interview with IJEOMA THOMAS-ODIA, she tells how she mastered the art of customer relations and turned it into a business.

You are passionate about helping people make the transition to entrepreneurship and build successful businesses, how did you manage to achieve this?
During my years in the corporate sector, I tried my best to get results for my organization, but that wasn’t enough for me, because I knew I had to do something for myself. I discovered that all my fears were all in my head and I knew that to create the kind of wealth I wanted for myself, I had to get out there.

Then I decided to quit my job and start my business. That’s how I went from being a dissatisfied employee to building a successful business for myself. I was able to achieve this by mastering the art of effective customer relations and management. I was able to understand how to get clients to do the job, and I know there is more to it than meets the eye when it comes to understanding a client. I’ve used this method to help many dissatisfied employees grow their business, and I’m willing to show many more this same strategy.

In 15 years of practice, how have you been able to evolve?
In my 15 years of experience in the corporate sector, I have managed corporate events, organized stakeholder committees and launched campaigns, project management, risk, issue/crisis management, brand, media engagement, government relations, corporate responsibility design for different multinational organizations. . I have also become an accomplished professional who holds a certificate from Lagos Business School in Account Management Process.

I have developed a strong work ethic and integrity, and I apply my knowledge and creative energy in every situation I find myself in. I reached this stage of my career through hard work and dedication, and I also mentored young aspiring marketing practitioners. In business, I’ve mastered the art of customer engagement, not just with my clients, but with everyone I meet, and it’s inspired me to coach other young entrepreneurs to master this art. I’ve helped many people transition from their careers and jobs to successful entrepreneurs using great client relationship tools.

You have worked in a variety of sectors bringing leadership and innovation to your distinct roles, what have been the main challenges for you in your work?
During my 15 years of working in the corporate sector, I realized that I lacked self-confidence. The challenges I’ve faced in terms of leadership are making sure I’m managing my stakeholders properly and also making sure everything I do has a positive effect on the people around me; always trying to make sure that every time I’m on a project or doing something, the expected result has to be achieved. Ensure that customers are happy and satisfied at all times, both internal and external stakeholders; ensuring that my bosses are happy and also ensuring that external stakeholders are happy at all times.

What I’ve learned is that as a leader, if you don’t even understand what you have got, what it takes to get the result or what it takes to deliver on your promise, you’ll have to always questioning yourself. So for me, challenging myself was a big problem that I had overcome, making sure I was showing the right examples for my team members was very critical for me, managing my stakeholders giving them the outcome that they wanted was also very difficult, but I had to make sure I was able to overcome it.

Also, in terms of setting goals and strategy for myself and my team, it was a challenge, because I had to make sure that the goals set were something realistic and that they were things that would help the organization, as well as ourselves, to ensure it is a win-win situation for everyone involved was a major challenge that I had to overcome.

What innovation are you bringing to the table right now?
In terms of innovation, what I bring to the table is to offer a solution that is not based on theory, but on results. I’ve always been someone who thinks that any way you tell people what to do and don’t show them how to do it is like a waste of time, because a lot people have heard what is wrong with them. and some even know what’s wrong with them, but many people don’t know how to fix it or how to fix it. So what I bring to the table is a results oriented program, that is, all the things that you go through as an employee in terms of lack of confidence, I bring you how to get out of this phase and be able to become a successful entrepreneur.

To do this, I will use my ultimate formula called the Detoxifying, Idea generation, Clienteling and Transitioning (DICT) program. The detox step is a very essential part of the process because there is no way to do anything, there is no idea anyone can give you, there is no help anyone can can offer you if you don’t believe you are worthy of this help. If you don’t even believe in yourself and you don’t believe you can be successful at doing something you love by the time you go through this process and as I said it’s results oriented which means you start getting results instantly; it’s not just about sitting in a class and having a PowerPoint presentation. But the thing is, you’re in the field, actually doing things and seeing results immediately, that’s what’s unique.

What advice do you have for women-owned initiatives struggling to stay afloat?
They should keep pushing. They must understand that failure is not the end, but rather the foundation of success. No business actually fails, but rather you should learn from the things that went wrong to improve your business.

Instead of giving up because of failure, have the courage to keep going. Learn from your mistakes and look for ways to improve your business processes. As Henry Ford said, “Failure is simply an opportunity to start over, this time smarter.” Failure is part of the process, it is the basis of success. Rather than giving up for fear of failure, seek advice from those who are successful in that line of business or industry. Gather more knowledge, redefine your strategies and raise.

What key lessons have you learned in your years of practice?
Over my years of practice, I have learned not to downgrade my dreams to match my reality, but to upgrade my beliefs to match my vision. I discovered how to let go of my fears, get rid of my impostor syndrome; realizing my value, my potential and my value.

I realized that to create the kind of wealth I want, I have to get out, I discovered what I love to do, and I realized that the only validation I needed was my own.

How can we get more women to succeed and reach the top like you have? What advice do you have for young women?
From the shackles of inferiority complex and low self-esteem, I gained the freedom to express myself and impact many people around the world. Through effective client relationships, I was able to build quality and lasting relationships with high net worth individuals.

I went from being a dissatisfied employee to building a successful business seamlessly. If I can, so do they. They just have to develop that mindset that it works and it can work for them.

How do you find inspiration and stay motivated?
I draw my inspiration from the thirst to live a useful life. I had once believed that nothing good could come from me. Coaching isn’t something I planned to do, it’s something I stumbled upon; it was something I was doing without even realizing it. I generally enjoyed advising people on their career choices; I’ve been helping people for over 15 years, taking them from point A to point B. It’s something I did while I was working; I did it for several people and didn’t realize at the time that I was a coach.

What gave me joy was seeing the people I advised get results, they were successful and the advice I gave them worked. I was able to reach a lot of people, telling them not to accept failure as an option. It’s okay if things don’t work out, but you can pick the lessons and move on.

How have you managed to balance family life and work while looking your best?
My husband and children have been very understanding, accommodating and encouraging. They know I was called for this, and they give me their maximum support, which is why it was easy to balance work and family, while being at my best.

What is your life mantra?
My life mantra is to believe in myself; I firmly believe that I am capable of doing whatever I set my mind to. I know that I have value and that I have something to offer the world. I refuse to stay in the shadow of anyone or anything or be treated less than equal, I firmly believe that I can achieve the kind of wealth I am dedicated to. Most importantly, understand that I am worthy of living the life of my dreams and being passionate about everything I believe in.

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