Thursday, October 6 2022

The Canadian Hockey League invites applications for the position of Manager, Partnerships.

DEPARTMENT: Partnerships

: Manager, Partnerships

Director, Partnerships

: Greater Toronto Area, Ontario, Canada
TYPE: Permanent – ​​Full time (remote)
BEGINNING: September 2022

The Canadian Hockey League (“CHL”) is the largest developmental hockey league in the world with 52 Canadian teams and 8 American teams competing in the Ontario Hockey League, Quebec Major Junior Hockey League and in the Western Hockey League. CHL players graduate from high school at a higher rate than the Canadian national average. Each year, more than 9 million fans attend CHL games during the regular season, playoffs and national events. The CHL provides more players to the National Hockey League and U SPORTS than any other league.

SUMMARY: The CHL is pleased to announce the opportunity to hire a Director of Partnerships. The Partnerships Manager is primarily responsible for managing relationships and marketing activations for CHL Corporate Partners, as assigned, as well as supporting the Partnerships team with special projects. This individual will work as part of an integrated team to deliver all aspects of their client’s sponsorship portfolio. This individual will provide superior customer service to help partners drive powerful marketing programs locally, regionally and nationally. This role will be performed remotely, however, the successful candidate must be available to attend scheduled “in-person” meetings and required organizational, departmental or team activities as needed.


  • Manage all relationships with assigned partners; execution of all contract deliverables, including but not limited to: one-season programs, matchday assets, broadcast assets, digital assets, media and programming.
  • Manage partner budgets and vendor/vendor relationships.
  • Responsible for individual and team projects supporting the department’s marketing and service execution plans.
  • Develop specific Customer Service Plans for each assigned Partner Enterprise Account; develop strategic marketing initiatives that support and enhance partners’ business objectives.
  • Develop and customize post-event and year-end summaries for CHL partners.
  • Work with other departments to maximize cross-selling opportunities, develop new and existing properties, and share new ideas.
  • Attend weekly meetings to review business partner status, opportunities, new programs, and department goals and objectives.
  • Assist with game operations, event management and hospitality for league and special events.
  • Participate in special projects related to corporate partnerships and special events.
  • Other duties assigned by the Director of Partnerships.


  • Post-secondary degree in business administration, marketing, communications, sports management or related field, or equivalent combination of education and experience.
  • Minimum of 3 years of experience in the sports industry, preferably in the areas of customer service or marketing.
  • Applicants with previous sponsorship or marketing-related experience will be strongly considered.


  • Solid understanding of marketing concepts, corporate sponsorship and customer service
  • Must have strong written and verbal communication skills in English and French
  • Must be well organized and demonstrate an ability to manage multiple projects with minimal supervision
  • Ability to establish and foster strong working relationships
  • Ability to work well independently, as well as in a team environment
  • Ability to work in a fast paced work environment with multiple priorities
  • The successful candidate will have a strong command of Microsoft Office programs (Word, Excel, PowerPoint)


  • Ability to work some evenings, weekends and holidays as needed
  • May be required to travel for special events
  • Familiarity with graphic design / Illustrator considered an asset


Qualified candidates should send their cover letter and resume no later than Friday, August 26, 2022 at 5:00 p.m. ET by email at [email protected] Applications will only be accepted by email, unless accommodation is required.

We thank all applicants for their interest; however, only successful candidates will be contacted for an interview.


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