LOS ANGELES, and LONDON, July 13, 2021 / PRNewswire / – Today, the music and touring industry’s payroll powerhouse and technology leader in music publishing administration and rights intelligence formed an alliance exclusive to maximize royalty revenue for North American and global advertisers.
Music industry experts Melos and The TEAM Companies form alliance to maximize royalty revenue collection for advertisers
Many marketers are unaware that when they order original music for their advertisement, they are entitled to royalties on that music when the advertisement is broadcast. Accordingly, an estimate $ 400 million music royalties are not collected by traders every year.
Marketers aware of this royalty revenue stream often rely on music publishing administrators who lack robust tracking technology or global data intelligence to provide optimal royalty collection.
Together, Melos and The TEAM Companies (TTC) provide the most comprehensive solution for the global administration of music publishing in the advertising industry.
“The music business is unique in many ways. It has its own culture, its own language. It is the heart of our business. We are comfortable in it, “said Greg smith, COO at The TEAM Companies.
“The brilliance of this staged experience is that we are able to draw on so much experience and insight. The more revenue we capture, the more advertisers can use it for future productions, “added Richard Cottrell, CEO of Melos.
For more information on this offer, contact [email protected]
Melos was founded in 2016 by two music and entertainment industry veterans whose goal was to create a technology and data-driven solution that would enable accurate music reporting on advertising across the world. This would ultimately benefit brands, agencies and composers, who would be remunerated appropriately for their use of music. Melos’ MusicTracker â¢ platform enables Melos and TTC to maximize returns and deliver unmatched results to advertisers and their agencies. More information can be found at www.melospublishing.com.
About TEAM companies:
TEAM companies were founded in 1992 as TEAM (Tours, Entertainment, Advertising & Music), a payroll provider for the advertising and entertainment industries. Since then, TEAM has established itself as a knowledge-driven organization, expanding our expertise and offerings to support the business behind the design, production and distribution of advertising and entertainment projects ranging from TV commercials and broadcast fashion photography to music recording and worldwide concert tours. .
No other company offers such a comprehensive range of business and technology offerings or such a comprehensive pool of subject matter experts to meet TTC’s high standards. More information can be found at www.theteamcompanies.com/.
SOURCE THE TEAM Companies