Copyright © 2022 Albuquerque Journal
El Dorado High School. Sawmill market. Roller King.
These are just a few of the many locations used by Netflix’s “Stranger Things” season four during production in New Mexico.
With each episode, viewers around the world get a glimpse of New Mexico.
That’s exactly why Netflix is launching “Netflix in Your Neighborhood: New Mexico.” The website – NetflixNM.com – is designed to make it easy for fans around the world to explore some of New Mexico’s most famous public filming sites. It starts on Friday. Netflix will also have a hot air balloon at the Albuquerque International Balloon Fiesta to kick off the campaign.
This is the first US site of its kind for Netflix, and gives fans the opportunity to visit filming locations for popular titles such as ‘Stranger Things 4’, ‘End of the Road’, ‘The Harder They Fall’ , “Army of the Mort” and “Dawn”.
Nick Maniatis, of Production Policy, North America at Netflix, said a similar campaign started in Canada and proved successful for the streaming giant.
Work on the site lasted about six months.
“New Mexico was the #1 location to launch this campaign,” Maniatis said. “We are committed to New Mexico and we feel very lucky to have this partnership. New Mexico has versatility in its landscape and we can double down for other locations.
Netflix has worked with local and national tourism services to further develop film tourism.
When “Breaking Bad” aired, it brought movie tourism to Albuquerque, and the city remains a tourist hotspot because of “Breaking Bad” and its spinoff “Better Call Saul.”
Cody Johnson, spokesman for the New Mexico Department of Tourism, said the New Mexico True brand was a loving brand for domestic tourists.
“The brand promises a culture-steeped adventure here in the Land of Enchantment,” Johnson said. “The state’s growing film industry has created entrepreneurial opportunities for New Mexicans to create new experiences for visitors.”
Johnson said film tourism is a segment of business travel and the department wants the film industry to be more than a segment of business travel.
“We believe New Mexico can become an entertainment mecca with additional investments in visitor experiences like studio tours, amusement parks and immersive experiences,” Johnson said.
Maniatis said “Netflix in Your Neighborhood” lets users search for filming locations by movie or series title, or by searching for an area of the state.
Filming locations are highlighted in Albuquerque, Moriarty, Los Lunas, Galisteo, Santa Fe, Bernalillo, Sandia Park, and Chama, while also providing directions to those locations. The site also highlights tourist attractions and hidden gems near filming locations.
“Some locations on the New Mexico site include the Aspen Vista Hiking Trail in the Santa Fe National Forest, the Pueblo Indian Cultural Center in Albuquerque, and Tomé Hill in Los Lunas,” Maniatis said.
The website will be updated as new TV series and movies are filmed in the state.