Thursday, August 11 2022

The new action movie from director Ram Gopal Varma Ladki will be released in China this weekend in Hindi, Tamil, Telugu, Malayalam and Kannada. The film is estimated to manage a screen count of 40,000.

Indian films, which stopped showing in China due to political tensions and then the pandemic, are now available in theaters across the country for Chinese movie-starved fans.

Over the past few months, Sushant Singh Rajput Chhichhore came out, followed by Tamil film Kana and Drishyam by Ajay Devgn.

These old films, already widely available on streaming platforms, are sent to China to fill the void left by its local film industry, which has been dormant lately. The Chinese film exhibition market has also suffered with the closure of many cinemas. Indian producers have spotted an opportunity even as the industry returns to normal.

It is clear that China, which has never been very generous in allowing foreign films to be shown in the country, is now facing a huge closure of cinemas and must supply local cinemas with new content, according to experts from the world. trade. Releasing films in China can help Indian studios and producers in the long run, not only by boosting popularity in the neighboring country, but also providing a good opportunity to negotiate better revenue-sharing terms with Chinese distributors. Until now, Chinese movie theater owners and distributors have only paid producers 25% of an Indian film’s box office receipts.

The Chinese government controls the country’s entertainment industry and only allows 34 international films to be screened each year, sometimes a few more. It determines release dates, advertising and the number of screening rooms. Trade experts said some of that could be renegotiated as China’s film exhibition sector recovers from the pandemic.

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