VALDOSTA – The Patterson, one of Valdosta’s premier event venues, is under new ownership and looking to accommodate more outings for the community.
Michael and Toni Miller took over the property in May after the building closed for at least a year, they said. Toni Miller is the Managing Director and Michael Miller is the CFO.
The married duo are working to increase visibility and attract more people to The Patterson, although their weekend bookings are full until the end of the year and through 2022. Toni Miller has said customers were starting to book events for 2023.
“We have a few weekends left (for 2021) but not a lot,” she said.
With a three-story building and spacious rooms, the Millers said they mainly deal with weddings.
The Patterson offers a large area on the ground floor which could be used for weddings or receptions. The large staircase leading to the ground floor could be used for the entrance of the bride in a wedding.
Two catering kitchens are also located on the ground floor.
The second floor offers a bridal room for preparation, a large separate area that could be used for meetings and other function rooms.
Family reunions are also held at the Patterson, along with smaller celebrations such as baby shower and birthdays.
Plans to turn the third floor into an overhead bed-and-breakfast are underway for couples looking to spend their wedding night at the Patterson before heading off on their honeymoon.
The price range for event rentals can start at $ 750 and go up to the thousands. For example, renting a floor on a Saturday starts at $ 3,000.
Economically, Michael Miller said the venue is doing well despite the pandemic, although the company is not yet out of the woods.
To increase funding, sponsorships are offered through various advertising and promotional opportunities at Patterson. The money would go towards installing two ice machines on the ground floor for caterers, as well as installing an updated elevator to complement the current 100-year-old elevator, the Millers said.
Not all events at Patterson are paid for, noted Toni Miller.
She said the place is open at various times of the week, hosting free community events on days like Halloween or First Friday.
During the first Friday, a DJ was playing while downtown guests could sit while they drank or ate.
The Millers said it was about getting people into their room.
To achieve their goal, they are welcoming the Canton Spirituals, Keith “WonderBoy” Johnson and Jamal Roberts at 7 pm on Friday September 17th at the Patterson. Doors open at 6 p.m.
The Joyful Wonders and Coco and the Chosen Ones also perform.
Tyler Little hosts the event.
Advanced tickets are $ 30 and door tickets are $ 35. They are available on eventbrite.com or by calling (229) 300-1821.
More information: thepattersonvaldosta.com, (229) 469-7704 and 101 N. Patterson St.