Tuesday, October 12 2021

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Hello and welcome to the Daily Crunch on July 13, 2021. Have you ever fallen for the fake meat craze? Or are you still sitting on the sidelines, holding a turkey thigh in one hand and a bacon sandwich in the other? The good news for primitive humans like you and me is that there are more and more fake meats in more places. Like the fake chicken from Beyond Meat at Panda Express.

Look, I love being a carnivore. But I don’t like the carbon footprint. Maybe tech companies will chart a more sustainable course for the rest of us. – Alexis

The Top 3 TechCrunch

  • Apple is launching into the game of external batteries: If you’re like me, your cell phone is usually on the verge of death. If you own an iPhone, there’s good news today in the form of Apple announcing a $ 99 battery that will provide wireless juice to your handset. It snaps into the back of the phone. Frankly, I’m upset that I need this, but I do.
  • There have never been so many big startups: That’s what TechCrunch learned from investors today. The US risk class said high prices didn’t keep them on the sidelines and basically had to pay to stay in the game. So if you’re a founder with a great growth story, congratulations on your salad days.
  • For example, Zomato just raised more money before its IPO: The Indian food delivery startup is looking to be at the top of its range this week, with 45% of the $ 1.3 billion it plans to raise from its benchmark investors. It is a hot request.

Startups / VC

The first snippet of our startup summary today is a piece of our own Danny crichton announcing the end of the TechCrunch list. The original idea was simple: “An organized directory of venture capitalists designed to guide founders to the most relevant VCs for their startups”.

But after reading thousands of entries and building up a huge database, the experiment got a little out of date. Here’s Danny on what happened: “The venture capital industry has changed dramatically over the past year, and the central thesis we used to build the list no longer applies. Why? Because the world of venture capital has become more competitive, faster and geographically flatter. Conditions and prices therefore matter more, we are told, than expertise.

Consider this fact duly noted. Now our usual rundown of fundraising events, smallest to largest:

  • AttackIQ Raises $ 44 Million to Help Businesses Manage Breaches: It does this in an interesting way, by simulating the attacks themselves. It’s a bit like having a scrum match against yourself. The latest AttackIQ deal highlights how valuable cybersecurity startups have proven to be in recent months.
  • Marco Financial raises $ 82 million to finance Latin American exporters: The Miami-based, commerce-focused startup has raised $ 7 million in cash and $ 75 million in credit to help grow its business. Marco Financial uses a “technology-based risk assessment platform” to determine creditworthiness, which is good. Everything to provide more access to capital to more people in more places.
  • Amperity Raises $ 100 Million, Becomes Unicorn: What does it do? The startup has built a customer data platform to help large companies better understand who they’re selling to. As our own Ingrid Lunden reports, the startup works in a world where some traditional methods of customer tracking – like browser cookies – are being erased from our shared reality.
  • Sourcegraph Raises $ 125 Million For Its Code Finder: This one is interesting. Valued at $ 2.625 billion, 3 times more than its December cycle, Sourcegraph is on fire. Other reports indicated that the company could achieve an annual execution rate of around $ 10 million. It’s, um, a healthy multiple.

5 advanced SEO tactics to gain in 2021

The days of game search engines to generate traffic are long gone. Startups that want to get noticed should invest in producing high-quality content that accurately describes their products and services.

Beyond the basic best practices you’ll find on SEO blogs and newsletters, Mark Spera, Head of Growth Marketing at Minted, offers five “advanced” tactics “to increase your SEO throughput and capitalize on some of it. ‘arbitrage still left organic. search.”

Strategy n ° 1? Start by using content generation tools to automate tasks like creating search-friendly blog titles, headlines, and outlines.

“We were able to reduce our article writing process from four hours per article to about 90 minutes,” Spera writes. “Imagine what you could do with all this time! “

(Extra Crunch is our membership program, which helps founders and startup teams move forward. You can register here.)

Big Tech Inc.

Yes, there was other Big Tech news outside of Apple’s battery today. Here’s what you need to know:

  • Discord acquires Sentropy: Discord is a big company today, with a lot of staff, a lot of users, and a great valuation. And he just bought Sentropy, a startup that TechCrunch wrote “designs AI-based software to detect and suppress online harassment and hate.” Since some disgusting bands use Discord here and there, buying makes sense.
  • Facebook wants to pay bug hunters more: A new Facebook program called “Payout Time Bonus” could increase the fees paid to bug hunters in the social networking world. The company pays less per year than other mega-bodies, but the gap could narrow with the new effort.
  • ZoomInfo buys Chorus.ai for $ 575 million: Earlier today, news broke that ZoomInfo, a public company, was dropping more than half a billy on Chrous.ai, a company that provides conversation-driven business intelligence tools. It has to do with what Gong.io is building, although Gong remains independent and is worth around 13 times as much.

TechCrunch Experts: Growth Marketing

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We reach out to startup founders to tell us who they turn to for the most up-to-date growth marketing practices. Complete the survey here.

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Trader: MuteSix

Recommended by: Rhoda Ullmann, Meaning

Testimony: “We have tried a number of different agencies, they demonstrate top notch expertise with the paid advertising platforms Facebook and Google. They also have a very smart and efficient approach to creative development which was essential in helping us evolve. “

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